Marketing Specialist

Main Responsibilities:

1. Digital Marketing & Branding

1. Develop and maintain the company’s brand identity (logo, colors, tone of voice).
2. Run targeted ad campaigns (Google Ads, LinkedIn, Meta, TikTok) to attract clients & candidates.
3. Manage social media (LinkedIn, Instagram, Facebook, Twitter, TikTok) with regular posts.
4. Execute email marketing (Mailchimp, HubSpot) for job alerts, newsletters, and client outreach.

2. Graphic Design & Content Creation (All In-House!)

1. Create all visual content: Social media posts, ads, banners, infographics, eBooks, and presentations.
2. Design job ads & recruitment flyers to attract candidates.
3. Develop employer branding materials (career pages, employee testimonials, culture videos).
4. Edit short-form videos (TikTok/Reels) for recruitment marketing.
5. Ensure brand consistency across all visuals (Canva, Adobe Photoshop/Illustrator).

3. Recruitment Marketing (Attracting Candidates & Clients)

1. Write and design engaging job posts for social media & job boards.
2. Optimize job ads for better reach & conversions.
3. Build talent pipelines via targeted campaigns (e.g., LinkedIn outreach, Facebook groups).
4. Promote employer brand to attract passive candidates.

4. Lead Generation & Sales Support

1. Assist in client acquisition through marketing materials (brochures, case studies, pitch decks).
2. Support sales with cold outreach templates & LinkedIn prospecting.
3. Track lead sources (Google Analytics, CRM) and adjust strategies.

5. Analytics & Performance Tracking

1. Monitor campaign success (CTR, conversions, cost-per-hire).
2. Report on ROI of marketing efforts (ads, social media, email).
3. Use free/affordable tools (Google Analytics, Meta Insights, Canva Pro).

Key Skills Needed:

1. Graphic design (Canva, basic Photoshop/Illustrator)
2. Copywriting (social media, ads, blogs)
3. Digital ads (Meta, LinkedIn, Google Ads)
4. Video editing (CapCut, Canva, Premiere Rush)
5. Analytics (Google Analytics, social insights)
6. Employer branding & recruitment marketing